PRESS RELEASE
For immediate release
VODACOM’S THE GRID GOES GLOBAL
The Grid, Vodacom’s mobile social network, has gone global. Following
successful launches last year in Nigeria and Tanzania, as of today people
worldwide can access this unique service offering mobile chat and content
sharing features.
Up to now the two million existing members of The Grid – in South Africa,
Nigeria and Tanzania – were only able to chat and share content with other
Grid members from their own country. Members could also chat to their Google
Talk, MSN Messenger and Yahoo! Messenger contacts from The Grid.
With the new release, however, Grid members – irrespective of country or
network operator – can become friends, chat to each other or share, rate and
comment on photos and videos posted by the community.
The Grid was originally launched in South Africa in 2008 and has since
developed into one of the leading South African social networks. In 2009 The
Grid launched into both Tanzania and Nigeria – both developing African
countries with high volumes of mobile web traffic.
The international expansion will make it possible for anyone with a
cellphone to sign up and join the social network – at no subscription cost.
Operations will be based in South Africa with the infrastructure hosted
locally by Vodacom Business in their Midrand Data Centre.
Says Phillip Boshielo, Executive Head at Vodacom Ventures: “This
international roll-out represents yet another important milestone in the
development of The Grid as a leading social network. It’s also a milestone
that I am particularly proud of. By making The Grid available to everyone
everywhere, we’re harnessing the full power of the mobile web to create a
truly global meeting place.”
The Grid can be accessed through its mobi site at http://wap.thegrid.co.za.
Membership is free and members only pay standard data rates to their service
provider.
Ends
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Issued on behalf of:
Vodacom Group
Richard Boorman
Executive Head: Corporate Communications
Tel: +27 11 653 5794
E-mail: mediarelations@vodacom.co.za
Issued by:
Cow
Steyn Strauss
Tel: +27 21 422 5430
E-mail: steyn@cowafrica.com
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NOTES TO EDITORS
The Grid is a mobile social network that connects you with people across the
globe. From your cellphone you can meet new people, chat to them and share
photos and videos – worldwide.
The Grid is accessible through its mobi site at http://wap.thegrid.co.za.
Membership is free and members only pay standard data rates to their service
provider. The Grid currently has 2 million registered members.
